How small publishers and independents should prepare for Christmas
This is a blog that I wrote in the run up to Christmas last year. Is it now the run up to Christmas? Well, it’s November, so of course! It’s amazing how many of the observations still hold true, even with the book trade changing so rapidly as it has done in 2016.
As I am now a small retailer, having been up and running for over a couple of years, I know that Christmas is a crucial selling time and I need to be fully prepared for it.
First and foremost, I am a writer and an editor. Fine. That declaration is out of the way. But, I design and publish my own books so it is essential that I adopt a pretty good business head too.
The busiest season for ebook downloads tends to fall over the summer months and some independent author/publishers may have felt the sting of lower paperback and hardback sales as a result. Don’t worry. This is a perfectly natural pattern and will only become more pronounced as the ebook market continues to grow, as it inevitably will. This phenomenon is a good thing for independents. We are blissfully free of pen-pushing middle-men and can keep our…
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