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How I used my book titles to create a strong author brand

The RetroReview

Dark series collage

I write two separate series of detective, mystery novels. When I set out to pen the second series, featuring my new main character; Scottish policewoman DCI Dani Bevan, I wanted all the titles of the books to share a common feature.
This decision wasn’t pre-planned. When I make a choice about my next title it is usually quite early on in the planning process. The title helps me to formulate and develop the storyline. I need to have it in my head as I write. With the Dani Bevan books, I knew that the first instalment was going to be called ‘Against A Dark Sky’ because I wanted to create the image of a mountain set against a dark, stormy background in the reader’s imagination. The plot revolves around a suspicious death which takes place on Ben Lomond, when the weather turns bad without warning during a hiking expedition.
Once…

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